16 February 2022
Metal Hands Brewing in Cayce has quickly become a basic piece in the area’s beer plus brewing scene, with forthcoming plans to expand in to North Carolina and to continue submission across the state. The taproom and production facility, which usually opened in late 2018, will be well-known in Columbia for the events and hangout room but also distributes across the condition and has even expanded the distribution into Augusta, Atlanta. Co-owners Darryl Frick plus Scott Lambert announced within October of last year they would be opening a twenty-eight, 000-square foot site within Greensboro, North Carolina. The new place, which will have about two-thirds the amount of barrel capacity because Steel Hands in Cayce, will be right across through the Greensboro Coliseum Complex and it is set to open its taproom and brewhouse in mid-March. “It provides an opportunity for all of us to grow our footprint, each from a distribution standpoint, but additionally just logistics on delivering additional manufacturing capabilities within Cayce, ” Lambert mentioned. “Some of the seasonal drinks will be produced up within Greensboro and so I think general, it’ll make the business a lot more flexible, and be able to do a much more different types of beers by growing up there. “
Meals & Drink
Frick plus Lambert, whose brewery redirects across the state of Sc, have long-term goals to be a regional distributor. The particular Free Times sat lower with Lambert to discuss the ongoing future of Steel Hands in Cayce and where the brewery suits into Columbia‘s growing hobby beer scene. Free Periods: To start off, what do you label of the growth of Columbia’s beer scene over the last couple of years? Scott Lambert: I think that it is exciting. What we’ve present in these other cities that will we’ve studied is really the greater breweries that are in a area, it allows people to in fact travel and kind of feel the brew scene in a town. We actually have tourists that can come to our brewery from nationwide and they’ll seek out a brewery. They’ll go through a town and either have a couple of beers, and a couple of all of them and then keep on going or even spend the night. One of our own key things that we perform at Steel Hands is usually live music. Before all of us opened Steel Hands, I might travel — I’ve journeyed all over the country and in Canada, likely to breweries and one of the items that I’d always seek out will be breweries that have live songs. I think it really kind of generates the whole culture, a place for individuals to go and take their children and their dogs, appreciate an afternoon, sample a beverage.
Nibbles & Sips
Heading off of that, how do you stability making your space occasion and tourist focused whilst also focusing on distribution? We now have over 50 employees right now at Steel Hands within Cayce. We’ve got managers which are associated with the back of home and then we have a product packaging manager that handles many of the can orders and, plus orders associated with distribution. Within the front of house, we now have a series of managers, a taproom manager and and a cooking area manager. There’s a lot of staff, and all work together. It’s a solid team of people. (Having this particular big of a brewery staff) is rare in the Columbia market. But once you enter into some of the larger cities which have big breweries, they’ll possess 100 employees. With brand new places like Savage Build last year and Peak Move on North Main quickly, how do you stay relevant? Exactly where do you fit in in Columbia’s market? Although we have an extremely nice tap room plus special events and everything, among our main focus factors is obviously distribution. So wish distributing throughout the state. Many of the breweries in this area really are focused on the taproom sales. That it is all about being into the supermarkets and the convenience stores plus big box stores. We have a national sales supervisor and director and we possess a team of sales people which are focused on hitting different marketplaces throughout the state. I think most likely one of the differentiators, we have the sales team that’s covering the condition of South Carolina right now.
Meals News & Features
Would you see expansion for your Cayce location in the future? Ultimately, we would like to be a regional brewery. We now have dipped our toe directly into Georgia, we’re distributing within the Augusta market now. Producing the opportunity that we have, like in Cayce, is a major financial expense. That’s millions of dollars that are committed to the equipment and the taproom plus everything else so that’s not some thing that’s easily duplicated economically — just to go into very much different markets. It’s really read more about the production brewery side. The particular taproom is just our best promotion and gives people the opportunity to arrive and have a good time and attempt our beers and enjoy them selves.