Beer sales approved for Georgia football games starting this fall

1 February 2024

The Southeastern Conference lifted its ban on alcohol sales at conference-sanctioned sporting events back in 2019.

ATHENS, Ga. — Get ready, Georgia football fans.

In a long-awaited move Wednesday, the University of Georgia Athletic Association approved beer sales inside Sanford Stadium for fans beginning this fall, according to 11Alive’s insiders with UGA Sports.

The school began selling beer and alcoholic seltzers beginning in fall 2021 for men’s and women’s basketball games in Stegeman Coliseum and in spring 2022 at baseball games at Foley Field and softball games at Jack Turner Softball Stadium.

Beer and wine have been for sale at football games since 2019 in some club areas that require pricey donations to the athletic program. Those who rent private suites can also stock them with alcohol that is delivered before games.

Back in 2019, UGA Athletics Director Josh Brooks told the Associated Press that expanding alcohol to a stadium with more than 90,000 people is a bit more complicated than most would think.

The Southeastern Conference also lifted its ban on alcohol sales at conference-sanctioned sporting events back in 2019. Georgia became the 11th school of the 14 comprised in the SEC to begin selling alcohol in some capacity at its sporting events, according to the Athens-Banner Herald. As of 2022, only 11 of the current 14 remained selling alcohol in some form or fashion.

UGA opens up their home slate next season versus Tennessee Tech on Sept. 7.

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